Information Processing Model of Communications
� 사람이 커뮤니케이션에 설득되기 위해서는 여섯 단계가 있어야 한다.
By. Prof.William McGuire (Univ.Yale)
1. Exposure: 커뮤니케이션을 보거나 들어야 한다.
2. Attention: 커뮤니케이션을 주목해야 한다.
3. Comprehension: 커뮤니케이션의 의도된 메시지나 주장을 이
I. Introduction: Why we chose this topic and our hypothesis
With advance of technology, the internet is being used for various purposes – to express ideas, to meet new people, to share new information, and also for pure entertainment. All the different forms of social media sites create a social platform where people from all around the world can interact freely. With social media, the wor
1. Neat and efficient design
iTunes store’s layout is focused on neat and efficient design. For example, iTunes store doesn’t have unnecessary advertising banners in every page. It has only the important parts which provide music and application contents to consumers. It also uses grouping and labeling about related new release contents and ranking with the orders that contain consumer’s t
design with social networking sites. The users have their own play space (a farm, a restaurant) just as social media users have their own page; they also can find/acquire neighbors among their Facebook friends to share duties, inventory, etc..
Also, continual action exists regardless of any individual players login status (just as the Facebook feed always flows.) The temporal persistence of thes
4. Survey design
Variables:
- Movie : Frequency of watching movies, Through what kind of media, Influences in watching movies, Date & Time
- Cinema : Frequency of going to cinema, Companions they take to cinema, What triggers them to go to cinema, What stops them from going to cinema, Price of watching movie in cinema, Whether they know about how to use discounts, Usage of those discounts
-
1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
목표
- 광고 산업의 다양한 집단을 기술하고, 그들 서로간의 관계에 대해서 설명
- 광고주들이 국내외에서 광고를 관리하기 위해 자사를 어떻게 조직하는가에 대해서 설명
- 광고대행사의 주요 유형들을 정의
- 광고대행사와 광고부서에서 일하는 사람들의 과업 범위를 설명
- 어떻게 대행사들이
‘디지털’ 이라는 단어가 언제부턴가 생활의 일부로 인식되기 시작했다. 초등학생에게도 보편화되고 있는 휴대폰도 10여년 전에 이미 아날로그와의 단절을 시작했고, 냉장고. TV 등도 디지털 기술과 손을 잡고 있다. 하지만 무엇보다도 디지털 미디어의 핵심은 컴퓨터다. 컴퓨터의 발명으로 인해 인류
홍익대학교 국제디자인전문대학원 자기소개서 영문 IDAS 디자인경영 석사과정 영문
① "Paving the Way to Design Management"
② "Transforming Perception: My Journey from Industrial Design to Design Management"
While majoring in Industrial Design in college, I studied deeply about the functional, aesthetic, and experiential aspects of design. Studying the bas
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a